Sega CEO responsible for lighting a fire under Nintendo with his aggressive marketing campaign talks about the SEGA Genesis, the 16-bit power race, and bringing Sonic the Hedgehog to the world.

AWS’s Chris Melissinos talks to Tom Kalinske about his career covering everything from The Flintstone vitamins to Barbie, Hot Wheels, Matchbox, and his very public commercial feud with Nintendo.

Sergio Acevedo is a contributor at Miketendo64. You can also talk with him about Nintendo happenings on Twitter and listen to his Nintendo Podcast at the Force in Unison Gaming channel.

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