Coming to Japan on August 26, 2025.

Children of the world will have a new reason to fall in love with Mario and the gang now that My Mario, a new series of “Mario-themed products” will start being released this month in Japan, with “selected products in the My Mario series” being “released outside of Japan beginning in 2026.” For the full product line-up of everything that has been revealed, which includes a new application for Nintendo Switch and mobile, we have it all right here:

My Mario, a series of Mario-themed products
to be released from August 26, 2025

 

Nintendo Co., Ltd. (HQ: Kyoto, Minami-ku, Japan; Representative Director and President: Shuntaro Furukawa, “Nintendo” hereafter) announced that it will release “My Mario,” a series of Mario-themed products for young children on August 26, 2025. The products in the My Mario series will be available at Nintendo TOKYO/OSAKA/KYOTO.

My Mario is a product series which parents and children can enjoy together. Products from partner companies are included in the My Mario series. New products are planned to be added to the My Mario series in the future.

My Mario product lineup:

Wood Block Set: Characters such as Mario and Luigi, along with well-known items from the Super Mario series will be available as wooden blocks. These pieces are all made in sizes and weights that are easy for young children to hold and play with. Each character blocks can also be used as an amiibo figure of the relevant character in compatible games.

Product 1: Mario Wood Block Set (3 Pieces)

Price: 2,980¥

Publisher: Nintendo

Release Date: August 26, 2025

Product 2: Mario & Friends Wood Block Set (30 Pieces)

Price: 19,980¥

Publisher: Nintendo 

Release Date: August 26, 2025

Board Book: Hello, Mario! is a board book that parents and children can enjoy together one page at a time, opening Mario’s mouth, or turning his face around.

*The book will be available at local bookstores as well.

Product: Hello, Mario!

Price: 1.870¥

Publisher: Shogakukan Inc

Release Date: August 26, 2025

Dimensions: size: 16cm x 16cm x 1.7cm 

App (smart device app and Nintendo Switch software): A free smart device app and Nintendo Switch software that children can play intuitively by pulling Mario’s face, or turning it around and around on the screen. Mario will react in various ways based on the player’s input, allowing parents and young children to play together and enjoy each reaction they see.

*iOS 15 or Android 6.0 or later is required to play the smart device app.

Product: Hello, Mario!

Price: Free

Publisher: Nintendo

Release Date: August 26, 2025

Visual content: In this series of stop motion short videos, Mario shows a variety of expressions and movements. Each video is approximately one minute long so that young children can enjoy them. The videos are planned to be released on the My Mario official website and other channels.

Product: It’s Me, Mario! Stop Motion Shorts

Price: Free

Publisher: Nintendo

Release Date: August 26, 2025

 

Furthermore, other products such as apparel, general goods, and plush toys are planned to be released as part of the My Mario series.

For additional information about My Mario, please visitthe official website.

*Selected products in the My Mario series will also be released outside of Japan beginning in 2026.

For anyone looking to check out the official My Mario website, you can do so by clicking here. Additionally, it has been revealed that the wooden block set featuring Mario & Friends, also doubles as amiibo.