I’m gonna take you back to the past.
Go back to 1999. Pokemon dominated the Earth. The monster collecting video game franchise got its start in Japan in 1996, but by the time it made its way to the western world in 1998, the games had a wildly successful anime and a trading card game to go with them. And they all hit stateside at the same time, creating a pop culture phenomenon that I don’t think has been equaled in my lifetime.
It’s not hard to see what made Pokemon popular: It’s ever-increasing roster of Pokemon give it a seemingly endless supply of cute and cool characters, its emphasis on collecting, trading and sharing makes it engaging, and its kid-friendly exterior hides a deceptively deep set of rules and mechanics, whether its in its original video game form or the other media that have spawned from it.
Despite being a marketing goldmine (its merchandise sales exceed that…
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