“The video game market in China is centered around mobile devices and computers, and the market for dedicated video game platforms is not very large.”
As part of Nintendo’s 82nd Annual General Meeting of Shareholders, the Big N was met with plenty of worthwhile questions. With an English version of the full Q&A finally available, we get to hear everything Representative Director and President, Shuntaro Furukawa, had to say on all manner of subjects.
In this particular piece, Shuntaro Furukawa addresses working with Tencent and product distribution in China:
Shuntaro Furukawa on Working with Tencent and Product Distribution in China:
We have been selling Nintendo Switch in China in collaboration with Tencent since 2019, and in January 2022 we also launched Nintendo Switch – OLED Model in China. The video game market in China is centered around mobile devices and computers, and the market for dedicated video game platforms is not very large. However, there has been a gradual increase in people playing Nintendo Switch ever since its launch in 2019.
According to Tencent, games like Ring Fit Adventure have performed particularly well in China, and the availability of games like this that are unique to Nintendo is leading the growth in the number of women and families with children among our consumers. For our future business development in China, we hope to continue to work together with Tencent to highlight the appeal of our uniquely Nintendo games.
We are taking a variety of initiatives to address information security threats and vulnerabilities. For the services we provide, initiatives include cooperating with outside specialists and conducting diagnostics to check for security issues. In addition, as part of our internal system for information security, we introduced the information security management system in 2017 and have set up our Information Security Committee. Policies for information management have been established, and we have adopted both physical and technical countermeasures. In addition, we work to raise awareness of information security among our employees through training and other means.