Game Development

“We are focusing on building long-term relationships with our consumers.”

As part of Nintendo’s Financial Results Briefing for the Fiscal Year ending March 2022, the Big N undertakes a Q&A session with their investors. With the English version now available, we get to see Representative Director and President, Shuntaro Furukawa and Executive Officer, Hajime Murakami, speak out on a number of subjects.

In this particular piece, Shuntaro Furukawa speaks out regarding how easy the smooth launch of the Nintendo Switch made things for the company and the importance of establishing a relationship with their consumers:

Nintendo Switch

Shuntaro Furukawa on the Smooth Launch of the Nintendo Switch:

We have already announced some software titles that will be released through next spring. Unlike in the past, even though Nintendo Switch has gone through five years since its launch, there is still a rich lineup of new titles to be released. The biggest reason for this is that, thanks to the smooth launch of Nintendo Switch itself, we have been able to concentrate our development resources on one platform.

On the other hand, looking back on past experiences of generational change such as the change from the Wii and Nintendo DS eras, we recognize that one of our tasks is ensuring the transition to future generations of hardware is as smooth as possible. To that end, we are focusing on building long-term relationships with our consumers (through Nintendo Accounts). While continuing to release new Nintendo Switch software for consumers to enjoy, we aim to maintain relationships across hardware generations through services that utilize Nintendo Accounts and by providing opportunities for them to experience our IP through other non-gaming channels.

Source: Nintendo

By Jack Longman

In 2015, when rumours of the NX and Zelda U were everywhere, my brother and I started Miketendo64 and we've been running it ever since. As the Editor-in-Chief, I have attended video gaming events in three different countries, been to preview events, and penned more than 4,000 articles to date, ranging from news, to features, reviews, interviews and guides. I love gaming and I love all things Nintendo. I also love Networking, so don't be afaid to reach out. Email: / Website: YouTube channel:

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