[UK] Pokémon | Permanent Store Confirmed for London by 2029

First one Outside of Asia!

On October 21, 2026, The Pokémon Company International announced that a permanent physical Pokémon retail store will open in London. This will be the first permanent Pokémon retail destination outside Asia and the first of several planned permanent stores beyond the region. The London location is currently scheduled to open by 2029 and is described as an ultimate destination featuring exclusive merchandise and one-of-a-kind experiences aimed at Trainers of all ages.

Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International, said the store will give visitors the chance to step into the world of Pokémon, whether they are discovering the brand for the first time or have been Trainers for years. The company hopes it becomes a place where fans can come together, feel part of a community, and enjoy the magic of Pokémon in a new way. Further details on exact location, size, and offerings are expected in the future.

This marks a significant expansion of the physical Pokémon retail footprint after years of temporary pop-ups (including those tied to major European events). For UK fans who have long relied on online shops or limited-time experiences, a permanent London store represents a major step forward in brand accessibility.

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Source: The Pokémon Company